Friday, March 18, 2016

Gary Crawford San Francisco: Brandon Crawford San Francisco Giants

Giants’ Brandon Crawford wins Gold Glove over Simmons

 
Updated 10:20 am, Wednesday, November 11, 2015
Atlanta shortstop Andrelton Simmons appeared as if he might hold a decade-long lock on the National League Gold Glove award, but in something of a surprise, Giants shortstop Brandon Crawford was named the recipient Tuesday.
Simmons won the honors each of the past two seasons, including the Platinum Glove for being the league’s top overall defensive player in 2014. He had the best defensive WAR in the NL again in 2015, edging out Crawford 3.5 to 2.9., and he had a higher fielding percentage, a league-best .988, compared to Crawford’s .979.
Managers and coaches vote on the award but cannot vote for players on their own club. The Society for American Baseball Research Defensive Index is also a component of the award, and that’s where Crawford shined, with a 16.1; fellow finalist Adeiny Hechavarria of the Marlins was second among NL shortstops, at 11.6 and Simmons third at 10.1.
Crawford, 28, is the first Giants shortstop since Omar Vizquel to win a Gold Glove. Vizquel won in 2005-6.
The Giants had three other Gold Glove finalists, catcher Buster Posey, first baseman Brandon Belt and rookie third basemanMatt Duffy. Duffy was named a finalist for the NL Rookie of the Year award Tuesday; Kris Bryant of the Cubs is the frontrunner for the award, which will be announced Monday.
The A’s had two finalists: starting pitcher Sonny Gray, who set a franchise record for single-season putouts by a pitcher, and right fielder Josh Reddick. Reddick was the A’s last winner, getting a Gold Glove in 2012.
Gray had 37 putouts, breaking the A’s record set in 1901 by Chick Fraser; they were the most in the majors by a pitcher sinceKevin Brown’s 41 for the Dodgers in 1999. Gray didn’t make an error in 60 chances, the second most in Oakland history by a pitcher with no errors after Rick Langford’s 62 errorless chances in 1979.

Gary Crawford San Francisco: Brandon Crawford San Francisco Giants


Is this the Giants’ best-ever infield? A comparison


Chronicle baseball writer John Shea mused recently that the Giants’ 2016 infield could remind many of the team’s 1993 foursome. If all goes well, the Giants will open 2016 with an all-homegrown infield. And the last time that happened as Shea pointed out? 1993.
Back then, it was Will Clark 1b, Robby Thompson 2b, Royce Clayton SS, and Matt Williams 3B. So how does that crowd compare to the projected 2016 infield of Brandon Belt 1b, Joe Panik 2b, Brandon Crawford SS, and 3b Matt Duffy?
The 1993 four was older, more highly decorated, and more potent at the plate. Both groups are comparable in terms of defense. Barry Bonds was in the first year of his Giants career in 1993 and, not surprisingly with such a powerful lineup, the Giants sent baseballs careening all over Candlestick Park.
The team won 103 games, giving them the ignominious distinction of being the only team in the divisional playoff era to win over 100 games and not win the National League West. That crown went to the Braves, a team that won 104 games.
Off the field, ’93 was momentous for the Giants as they staved off a move to the Florida Suncoast Dome after Major League Baseball rejected an offer by then-owner Bob Lurie to uproot the team. That’s when savior Peter Magowan and a group of investors rode in to save the Giants, which eventually assured the team a new ballpark and recent World Series riches.
In order for the Giants to fulfill their even-year World Series title mandate, the infield needs to approach what the 1993 group accomplished. While the 2016 Giants will likely rely on pitching to fuel their success, their infield will be essential for a championship assault.
If the comparison is extended to include catcher, a vast gap exists between Buster Posey and the scrappy Kurt Manwaring. But just keeping it to the infield four, which would you rather have – the potential of the 2016 version, or the 1993 infield?
Twitter: @klynch49

Gary Crawford San Francisco: Brandon Crawford San Francisco Giants

Turning two: Joe Panik, Brandon Crawford combine creativity, artistry on middle infield

San Francisco Giants second baseman Joe Panik flips to shortstop Brandon Crawford to start a double play against the Kansas City Royals in the third inning in Game 7 of baseball's World Series at Kauffman Stadium in Kansas City, Mo., on Wednesday, Oct. 29, 2014. (Jose Carlos Fajardo/Bay Area News Group)
San Francisco Giants second baseman Joe Panik flips to shortstop Brandon Crawford to start a double play against the Kansas City Royals in the third inning in Game 7 of baseball’s World Series at Kauffman Stadium in Kansas City, Mo., on Wednesday, Oct. 29, 2014. (Jose Carlos Fajardo/Bay Area News Group)
Here’s a little preview of a piece I wrote for our Play Ball magazine, which will be sent to subscribers and available for single-copy sales in a few weeks. -AB
SCOTTSDALE, Ariz. – This is how you know you have a talented middle-infield combination:
Ask Brandon Crawford and Joe Panik about the most creative double play they’ve turned, and they don’t mention one from during an actual game. They don’t even pick their all-timer from Game 7 of the World Series, its graceful exchange and high degree of difficulty matched only by the moment’s vast importance.
“Joe, what was your favorite, most creative double play?” Crawford said.
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“With you?” Panik said.
“Yeah,” Crawford said. “Hopefully it’s the same one that I’m…”
“Well,” said Panik, “you did one today during batting practice where…”
“It wasn’t today,” Crawford said. “I mean, today was good. It wasn’t the one I was thinking.”
“Yeah, today was a good one,” said Panik, turning to a reporter. “He caught it, tossed it between his legs, caught it with his bare hand and threw it.”
Crawford nodded. “Pretty much.”
“But the best one he does: catch it, between the legs, he’s coming toward second base — bounce pass,” Panik said.
“That’s a good one,” Crawford said. “It’s complicated. But that’s not the one I was thinking. My favorite one was in Colorado, when I did the…”
“Oh, OK. Yeah,” Panik said. “I know. Last ball in batting practice. It was up the middle and he just, he…”
Crawford nodded again. “Stuck out my foot.”
“Stuck out his foot and basically redirected it,” Panik said. “Like in hockey.”
“Like a chip shot,” Crawford said. “It went right to him. It was actually a good feed. I’m not kidding. And we’ll probably never, ever do that in a game.”
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It was a practice double play that resulted in the trifecta: bench coach Ron Wotus throwing his hat to the ground, putting hands on his hips and then pinching his nose in disapproval. Crawford and Panik revel in those moments when they get all three reactions.
“Sometimes he’ll throw his fungo bat, too,” Crawford said.
Crawford and Panik both stress that they are serious about their work, only turning that final practice grounder or two into pieces of flair. They have a bit of fun at the end because they’re still kids playing a game, and kids like to test the limits of authority. But they’re also testing the realm of possibility. And when your territory spans the entire middle infield, there are times when a baseball is hit in a certain way that demands more than range, arm strength, surehandedness, trust and timing to spin one grounder into two outs.
Panache and creativity are important, too.
“What are you calling them? The six pillars?” said Crawford, shown a list of attributes found only in the finest double-play combinations. “Surehandedness isn’t a word. You made that up. And I’d say that timing and trust are the same thing.”
“Ah, Craw’ll just say creativity is the most important anyway,” Panik said.
However many pillars you count, the beauty of having Crawford and Panik in the Giants’ middle infield is that they score well across the board. Crawford is coming off his first season as a Gold Glove shortstop. Panik might have been the Gold Glove winner ahead of Miami second baseman Dee Gordon, or at least a finalist, if he hadn’t missed two months with a stress fracture in his lower back.
They might not play together for two decades, as Alan Trammell and Lou Whitaker did in Detroit. It’s a different game nowadays. But it stands to reason that the Giants won’t have to worry about their middle infield for a long time.
Crawford just signed a six-year, $75 million contract. Panik will remain under club control for five seasons. It’s not a stretch to envision them becoming the first middle-infield combination to win NL Gold Gloves in the same season since the 2002 Cardinals with Fernando Vina and Edgar Renteria. Prior to that, you have to go back to 1974-77 when Joe Morgan and Davey Concepcion formed a Gold Glove tandem for the Big Red Machine.
“It is so weird that it’s been so long – especially in the NL, where it’s so important to be strong up the middle,” said former shortstop and current Detroit Tigers coach Omar Vizquel, who won the last two of his 11 Gold Gloves as a Giant in 2005-06. “I like the way they turn double plays. Crawford is unbelievable. In the last three years, he has improved in every aspect of the game.”
Count another former Giants shortstop among those who admire Crawford and Panik. Rich Aurilia, now serving as a special instructor with the club in spring training, agreed that the Giants’ middle-infield combo is as golden as it gets.
“We all know what Craw can do, and now he’s on a national level,” Aurilia said. “And Joe, I mean, in all reality, he probably would’ve won a Gold Glove if he played all last season, and don’t forget that he’s a shortstop who’s still learning second base.
“So it’s two young guys who are athletic, who have good range, they’re surehanded. I mean, every pillar you’ve got on there, they have it. And the way they play the game is fundamentally sound. They complement each other very well.
“Plus we all know the best athletes on the field are shortstops.”
What position did Aurilia play, again?
“Um, until I got too old?” he said, grinning. “Shortstop.”
So what attribute is the most important in forming a seamless double-play combination? Aurilia went with range, because “we had to know how far we could play from the bag and how quick we could get to the bag. The more range we had, the better we could be.”
Yet ask Aurilia to list his best double-play partner, and he bypasses Bret Boone – who had plenty of range for a second baseman – and picks Jeff Kent, instead. Was it because Kent played with more panache and creativity?
“C’mon, you watched Jeff play for a long time,” said Aurilia, leaning against a cinderblock hallway. “Jeff played with as much panache as this wall here. But he was very surehanded and we worked well together. We always knew where the other would be.”
That goes to teamwork and trust. Viquel has turned more double plays than any shortstop in major league history. He said when he tutors young Tigers infielders on the art, he stresses the importance of continuity. Even though your instincts are to be as quick as possible, it’s often worth taking than extra fraction of a second to make sure your feed is in the same place every time.
“That’s why I’d say timing and trust kind of go hand in hand,” Panik said. “Because when you have trust in one another, the timing’s going to be there. If you don’t have trust, you’re going to be a little more passive. It’s, `OK, if he’s inaccurate, I’ve got to be worried about catching the ball and securing it first instead of getting ready to throw.’”
Crawford said it doesn’t take long to become accustomed to a new double-play partner because the differences are subtle. He noted that former Giants second baseman Marco Scutaro liked double-play feeds to be led to his left side, maybe so he could come across the bag and clear himself a little better from onrushing baserunners.
Whether he is breaking in a new double-play partner or not, Crawford said he will spend the first weeks of spring training concentrating on his footwork. He’ll refresh his instincts in terms of positioning and angles. That way, the next time he goes deep to his right and has to make one of those blind, whirling throws to second base, it’ll be right on target.
Panik marvels at Crawford’s spatial awareness. Come to think of it, that could be the seventh pillar.
“It’s off the charts,” Panik said. “And as someone who came up as a shortstop, I appreciate what a gift that is. I’ll be honest with you, there hasn’t been one time he couldn’t get to a ball that I felt I would’ve gotten. Even last year when he was banged up.”
Vizquel doesn’t get to see enough NL baseball to make a definitive statement on the best double-play combo in the league. He admires his own guys in Detroit, Ian Kinsler and Jose Iglesias, and also mentioned the Rangers’ duo of Rougned Odor and Elvis Andrus.
But all-time, it probably doesn’t get better than those three seasons from 1999-2001 when Vizquel overlapped in Cleveland with Hall of Fame second baseman Roberto Alomar.
“What was so good about that combination is that we didn’t take ground balls together too much,” Vizquel said. “We hit in different groups. We did our work at different times. But all it took was a week or two in spring training. The creativity from both sides took over. He was so quick that basically whatever throw he gave me, we were going to turn the double play.
“And we killed a lot of rallies. When you turn two, you’re getting your pitcher out of a big inning. When you go to the playoffs and the World Series, to have a defense like that, you’ve got the game half won.”
And when you dive on your stomach, smother a grounder up the middle, creatively flip with your glove as Panik did, and start one of the most important double plays in World Series history?
Well, you can add this to the Ron Wotus trifecta: enthusiastic applause.

Gary Crawford San Francisco: Brandon Crawford San Francisco Giants


SAN FRANCISCO -- Fresh off his Gold Glove award last week, San Francisco Giants shortstop Brandon Crawford agreed to a $75 million, six-year contract Tuesday that takes him through the 2021 season.
The team announced the deal Tuesday, and scheduled a news conference for Crawford on Wednesday at AT&T Park. Crawford's deal covers his two remaining years of arbitration and four years of free agency -- and also provides some stability for his young family right at home in the Bay Area. Crawford and his wife, Jalynne, have two young daughters and a son on the way.
"We are incredibly blessed to be a part of the BEST organization in baseball for 6 years! (at)SFGiants (at)bcraw35 Thank U!" Jalynne Crawford posted on Twitter shortly after the deal was announced.
Crawford has a full no-trade clause. He is slated to receive a $1.2 million signing bonus due by Dec. 15 and salaries of $5.8 million next season, $8 million in 2017 and $15 million in each of the final four years.
A reliable glove in the middle of the infield and first-time All-Star this past season, Crawford has shown his range at the position as well as growth on defense and at the plate. The 28-year-old Crawford, who grew up in the area rooting for the Giants, batted .256 with 21 homers and 84 RBI.
During their three recent World Series championships, the Giants have seen the benefit of keeping many of their core homegrown players for the long haul.
"Brandon is an exceptionally talented baseball player who has earned this through his hard work, dedication and competitive spirit," general manager Bobby Evans said. "He took great strides both offensively and defensively last season, winning his first-ever Gold Glove and Silver Slugger award. This is a great day for Brandon and his family, for the Giants and for our fans."
He has played at least 143 games in each of his last four seasons after making his major league debut in late May 2011. Crawford was a key member of the Giants' 2012 and '14 World Series-winning clubs. San Francisco captured three championships in a five-year span overall, missing the playoffs in the odd seasons -- 2011, '13 and this year.
"The success of our franchise depends on developing and retaining homegrown talent like Brandon Crawford," Giants CEO Larry Baer said. "Brandon is an integral part of the team whose performance on the field will be one of the keys to our success for years to come. I want to commend Brian Sabean, Bobby Evans, Brandon and his representatives for their hard work to keep Brandon in a Giants uniform for an extended period of time. This is an exciting day for Giants fans everywhere."
Kyle Blanks has agreed to terms on a minor league contract with outfielder and first baseman pending a physical, a deal that would include an invite to big league camp at spring training.

Gary Crawford San Francisco: Gary Erickson & Kit Crawford

Gary Crawford San Francisco: Gary Erickson & Kit Crawford

OCTOBER 28, 2015 6:04 PM

Clif Bar’s Gary Erickson offers tips to small businesses

The Cal Poly grad founded Clif Bar in 1992, retaining lessons learned in SLO
His focus: Keeping the products organic and the company true to core values
Erickson has spoken at Cal Poly to show students ‘what a C student can do’

Gary Crawford San Francisco: Gary Erickson & Kit Crawford

Awesome interview below on my favorite entrepreneurs Kit Crawford and Gary Erickson! San Francisco bay area business owners take notes! 

Three questions: Gary Erickson and Kit Crawford 
San Francisco
Gary Erickson and Kit Crawford, co-CEOs of Clif Bar. Gary Erickson and Kit Crawford, co-CEOs of Clif Bar.
Company: Clif Bar & Co., Berkeley CA/ San Francisco Bay Area
Title: Co-chief executive officers
Q: You’ve mentioned that in their early days, energy bars were a specialty product that could only be found in stores like bicycle shops. Now you can find them anywhere. How did the product spread into the general consumer market?
Crawford: One of the answers could be that people are more mobile today and Ithink society in general is looking for more convenient ways to eat. One of the benefits of our products is the convenience of having a packaged energy bar with you.
We don’t advocate it as a meal replacement bar, but in those times when you can’t eat breakfast or lunch, sometimes you get hungry. So it’s not only performance food for athletes but you can use it in your daily life. Instead of having a chocolate bar, you can have a wonderful Luna bar and have something that tastes delicious. It replaces a lot of the junk food we put in our lives.
Q: What are your plans in the near future in terms of expanding the brand?
Erickson: Clif Quenches are our biggest launch this year. It’s our organic version of Gatorade. We think it’s healthier, a better hydration system, with no high-fructose syrup and real organic sugars.
Other than that we’re extending the brand to different categories. One is a wine company, where we’re making four different wines and it’s going quite well. The other is sports apparel under the Luna brand that we launched this year.
Q:Despite consumers cutting down on expenses because of the recession and the fact that healthier food products are traditionally more expensive, revenue for your products has grown steadily in recent years. Why is that?
Erickson: We might be losing some custumers but we’re gaining a lot because people are downsizing at lunch time. Instead of that $10 sandwich, maybe I can have a Clif bar and a banana. I know it’s nutritious and it’s not expensive.
(Sports) enthusiasts are also staying closer to home, bike-riding to work or going to Lake Tahoe instead of going to Hawaii, and our products are great for those activities.
I wonder if this economy is a recalibration for people to think about what they do with their free time. I hope a lot of that is healthier and involves doing more outdoor activities.

Gary Crawford San Francisco: Gary Erickson & Kit Crawford

As you all know by now I follow the progression of Clif Bar & co very closely. This article (below) was particularly interesting to me because it highlights CEO’s Gary Erickson and Kit Crawford as they sponser their first climbing competition in Japan. 
CLIF® Bar Sponsors Its First-Ever Climbing Competition in Japan with World-Class Athletes Chris Sharma and Yuji Hirayama
Gary Erickson’s Book “Raising the Bar” to be Released in Japanese
May 20, 2014 04:11 PM Eastern Daylight Time
San Francisco CA & TOKYO–(BUSINESS WIRE)–Two of the world’s top professional rock climbers and Team CLIF Bar athletes Chris Sharma and Yuji Hirayama will host the first-ever CLIF® Bar sponsored climbing competition in Tokyo, Japan. To coincide with the climbing event, Clif Bar & Company owner and co-chief visionary officer Gary Erickson’s book Raising theBarwill be released in Japanese at a press conference in Tokyo this week.
“Guided by the five aspirations,we have create a different company: the kind of place we want to work, that makes the food we want to eat, and that strives for a healthier, more sustainable world – the kind of world we’d like to pass on to our children”
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“Bringing together Japanese climbers and two world-class athletes from the U.S. and Japan symbolizes the growing appetite for the sport, adventure and great-tasting nutritious food around the world,” said Gary Erickson, owner and co-chief visionary officer of Clif Bar & Company. “Great food feeds adventure and we look forward to creating more CLIF Bar experiences in Japan.”
CLIF Bar Sessions was created for Japanese climbers at all levels of competition from amateur to professional athletes to share in the adventure of one of CLIF Bar’s heritage sports. Hirayama and Sharma will set and demonstrate climbing routes of varying difficulty and meet fans at the event. Winners will be selected in 11 divisions and each will receive a year supply of CLIF Bar products and other prizes. The event is sponsored in partnership with Japanese outdoor distributor A&F, organic and natural food distributor MIE PROJECT and Hirayama’s Climb Park Base Camp gym.
“We are very excited to have Chris Sharma, and Gary Erickson and Kit Crawford of Clif Bar in Japan for the CLIF BarSessionsat Climb Park Base Camp,” said Hirayama.
Hirayama is the first Asian climber to win the International Federation ofSport Climbing Lead World Cup in 1998 and 2000, and has climbed some of the hardest climbing routes in the world, including a rapid, two-day free ascent of the Nose route on El Capitan. Sharma is hailed as the world’s best rock climber, a long-standing pioneer who has mastered some of the most difficult routes in the history of the sport.
“I’m thrilled with the opportunity to work with my friend Yuji Hirayama and thankful to CLIF Bar for creating this event,” said Sharma. “I can’t wait to travel to Japan and climb with Yuji outdoors and at his Base Camp gym.”
Raising the Bar in Japanese
Raising the Bar will be released in Japanese at a press event co-hosted by the MIE PROJECT and A&F with husband and wife team Gary Erickson and Kit Crawford, owners and co-chief visionary officers of Clif Bar & Company out of San Francisco. The book tells the inspiring story of Erickson and the company he started in 1992, from the 175-mile bicycle ride where the idea of CLIF Bar was born to becoming the leader in organic energy bars in the U.S. and Canada. The book chronicles Gary Erickson’s compelling personal story and life journeys that became the inspiration for his business philosophy. Erickson, a competitive cyclist and entrepreneur, illustrates how a company built on five aspirations – sustaining its business, brands, people, community and the planet – is good business.
“Guided by the five aspirations, we have create a different company: the kind of place we want to work, that makes the food we want to eat, and that strives for a healthier, more sustainable world – the kind of world we’d like to pass on to our children,” said Crawford. “The five aspirations represent our personal values and ensure that our company contributes to the greater good.”

Gary Crawford San Francisco: Gary Erickson & Kit Crawford

I recently read an article on adage.com about some of my favorite CEOs Gary Erickson and Kit Crawford. They are wonderful people who take great care of their employees at Clif Bar & co. If your interested in a CMO’s role within in a company such as Clif Bar read on below!

More Marketers Tasked With Improving Corporate Culture

CMOs’ Role Around Issue Becoming Increasingly Important

By . Published on January 13, 2016.
Clif Bar owners Gary Erickson and Kit Crawford. At Clif Bar & Co., exercise is a big part of company employee benefits.
Clif Bar owners Gary Erickson and Kit Crawford. At Clif Bar & Co., exercise is a big part of company employee benefits.

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As chief marketing officer of the NFL, Dawn Hudson’s primary job is to sell the league to fans via ad campaigns and other marketing. But as the NFL faced an image crisis last year in the wake of player domestic violence controversies, Commissioner Roger Goodell tasked Ms. Hudson with an extra job: Help define the league’s internal values.
“I looked at our values and said they are well articulated, but they are long and I don’t think people remember long values,” Ms. Hudson recalled in a recent interview. So she went to work, holding focus groups with team officials, players and other NFL partners. The end product was a set of tightly written values that the league now uses to guide everything from how ads are crafted to how it builds relationships with former and current players.
The episode shows how CMOs, whose main responsibility was once limited to marketing brands to the outside world, are being called on to help protect and improve the corporate culture in which those brands live. That’s because more consumers are shunning companies that they don’t trust, no matter how good the marketing is, say experts.
Executive search firm Egon Zehnder recently surveyed 80 senior leaders at theKellogg Marketing Leadership Summit and found that 95% of them believe a company’s perceived culture affects consumer buying decisions. Yet only 60% of those surveyed said they believe their organization’s culture supports their brand. And 20% said their culture undermines their brand. While 60% of the marketing leaders said they claim direct responsibility for corporate culture, “all respondents agree that the CMO should have an increased role,” Egon Zehnder stated in a blog post.
Culture is “a topic that CMOs are struggling with,” Rory Finlay, who co-heads Egon Zehnder’s marketing officer practice with Dick Patton, said in an interview. “It’s a hard thing to define and it’s a hard thing to talk about, but it’s increasingly becoming more important.”
CMOs, who are used to communicating with the outside world, must now “be an active leader of a company’s culture” because companies are “meshing with the marketplace in much more friction-free, seamless ways,” Mr. Patton said. “The world now is incredibly transparent and the days of nobody being able to get a peek under the tent in terms of what is going on at an organization—those days are over.”
At tequila marketer Patrón, fostering a good corporate culture means ensuring everything is “Patrón Worthy.” The stamp of approval is used internally on everything from product packaging to internal documents. The brand first pushed the #PatronWorthy hashtag as part of a consumer marketing program after noticing people using the phrase to describe positive events, like a promotion or birth of a baby.
“We took ‘Patrón Worthy’ and we applied it internally as a standard of how we need to behave as an organization,” said Patrón CMO Lee Applbaum. “If for a consumer ‘Patrón Worthy’ means the most important moments of their life merit Patrón, then our point is everything we do internally has to meet that standard.”
At Clif Bar & Co., a big part of the culture is its employee benefits, which include at least 30 minutes each day to exercise on company time. “What we get is really engaged, energized folks,” said Keith Neumann, senior VP-brand marketing. He views it as his responsibility to ensure people are taking the time for themselves, even when things get busy.
But fostering good culture is “more than just the CMO’s responsibility,” he said. One way the company spreads the leadership around is by holding a weekly companywide breakfast meeting. And everyone in the company takes a turn running the meeting.
Marketing departments are even taking on tasks that had traditionally been left to human resources.
For example, when FIS, a global provider of technology for the financial services industry, recently acquired another company, called SunGard, the marketing department took a key role in onboarding some 13,000 new employees. Tasks included setting up a microsite with infographics and videos explaining “who we are, what it is that we do every day, why does that matter and what’s your role in it,” said Ellyn Raftery, the company’s chief marketing and communications officer.
The messaging had to be simple and memorable, she said. “From my perspective, there was not a question that it was going to be run by marketing.”

Gary Crawford San Francisco: Gary Erickson & Kit Crawford

Just because I’m a fitness instructor and nutrition expert, does not mean I can’t enjoy a good food truck experience! If you are looking for places to visit outside of the San Francisco bay area I suggest The Crawford Clif Family Bruschetteria Food Truck. Read more about it in this write up below.

 Crawford Clif Family Bruschetteria Food Truck brings a Taste of Northern Italy


Cyclists and Clif Family Farm and Clif Bar founders Gary Erickson and Kit Crawford have spent many days cycling through the Northern Italian Dolomites, where they were fueled by the bruschetta made by their friends Nene and Paolo.
The memory of these bruschetta traveled back to the Napa Valley with Gary and Crawford, who sought to find a way to re-create the taste and experience of Nene and Paolo’s cooking using ingredients from the Clif Family Farm and local purveyors.
Since they are always on the move — they just returned from almost a year in Northern Italy — a food truck seemed to be the perfect way to share these delights with locals. And so the Clif Family Bruschetteria was born.
Gary and Crawford approached John McConnell, who was the executive chef for Hillstone Restaurant Group, which owns Rutherford Grill and R+D Kitchen here. He was previously chef de cuisine for Michelin-star-rated Campton Place Hotel in San Francisco and chef de cuisine at Terra in St. Helena before that.
He grew up in Oklahoma, then attended Iowa State University for chemical engineering but was called to the culinary arts. He enrolled at the New England Culinary Institute in 2004. After graduating, he accepted an internship at Terra and moved to wine country.
McConnell hadn’t run a food truck before, but he jumped at the opportunity.
The truck itself was a standard 2005 Freightliner step van with a Mercedes-Benz diesel engine with 185,000 miles on it, just a baby. It cost $18,500.
They bought it in Washington, then had it outfitted to McConnell’s specifications at Northwest Mobile Kitchens in Portland, Oregon. Using AutoCAD software, the team at Northwest laid out the inside.
“Coming from a brick-and-mortar background, I had a new experience,” said McConnell. Dimensions were in inches, not feet, and he had to use special appliances and fixtures.
Fortunately, the boom in food trucks based on the recreational vehicle industry had spawned many compact appliances.
The grill is only 18 inches wide, for example, and one compact unit serves as a flat-top griddle, two-burner range,oven and broiler. The heat comes from propane, but electricity is provided either by a generator or the grid as at Velo Vino.
The county requires food trucks to prepare food in a separate commissary and receive supplies there, which McConnell has in the former Go Fish.
That is also now being used by Tra Vigne for events, however, and the Bruschetteria will get its own kitchen across the street from Velo Vino.
They’re waiting for a permit from St. Helena.
The experience
The truck started serving in August 2014, generally parked under a large tree outside the Clif Family’s Velo Vino tasting room in St. Helena, though it occasionally is used for events.
“We want the customers to experience Velo Vino,” said McConnell. Customers can sample and drink wine inside and in a large patio or even order a wine and bruschetta pairing in advance. People can eat inside if it rains.
Velo Vino also offers coffee drinks and interesting merchandise, much related to cycling.
McConnell has embraced a traditional, yet fresh, approach to Northern Italian cuisine, 60 percent of ingredients from the certified organic Clif Family Farm. Most of the restcomes from local purveyors.
The farm is 15 acres, six planted to vegetables and orchards. McConnell and the farm team have to plan six to nine months in advance, a new experience for them all; the truck has only been serving for a little over a year.
Because there’s no fog in Pope Valley where the farm is, it’s not a good site for most tender lettuces, but McConnell has embraced tender kale leaves. It’s just plain kale, not the fancy cavalonero or dinosaur kale from Tuscany.
The Clif Family Bruschetteria serves a seasonal menu of bruschetta, porchetta, farm fresh salads and rotisserie chicken.
A rotisserie in the truckcook chickens and porchetta, the Italian specialty of roasted pork seasoned with spices.
The bruschetta aren’t what most people expect. They’re a large open-faced sandwich cut into pieces.
The bread is made by Model Bakery and is 60 percent whole wheat and 40 percent bread flour. It’s cut lengthwise, not across, creating the large slices. They use more than 50 loaves per week.
McConnell’s crew grills the bread over an open fire, creating a few charred spots, then rubs them with garlic and drizzleson olive oil before adding the toppings.
The best way to experience the bruschetta is to share different varieties with friends, throwing in a side dish or two as well.
The menu changes often and is updated daily on the website. A recent example includes salads, starters,a Mary’s roast chicken and desserts as well as bruschetta that included Pomodoro with tomatoes and cheese, $10; Porchetta, $11; Funghi with mushrooms, $11; Cari with prime rib, $12; Cured smoked salmon, creme fraiche and avocado, $12
Typically, the truck is at the Velo Vino Tasting room at 709 Main St. in downtown St. Helena. It is generally open Tuesday through Sunday from 11:30 a.m. to 4 p.m.
For orders, call 301-7188. Visit ClifFamily.com for the daily menu.
Velo Vino is open seven days a week from 10 a.m. to 5 p.m.

Gary Crawford San Francisco: Gary Erickson & Kit Crawford

Anyone of my clients can tell you that I am a huge fan of Clif Bars. I think they are a great source of protein for a pre-work out boost or a post-workout treat. Not only are Clif bars awesome but so are CEOs Gary Erickson and Kit Crawford. They started Clif Bar & Co right here in the San Francisco Bay Area. Gary and Crawford are the powerhouse couple that drives this multimillion dollar company to success. Here is a write up in Forbes about Clif Bar’s founder Kit Crawford.


2015 RANKING The Little Black Book of Billionaire Secrets

Education
Bachelor of Arts / Science, Sonoma State University; Associate in Arts / Science, Ohlone College
Crawford on Forbes Lists
#38 America’s Self-Made Women (2015) Kit Crawford is the co-owner of Clif Bar & Co, the Emeryville, Calif. maker of organic nutritional bars and drinks. She was co-CEO from 2007 to 2013 along with husband Gary Erickson; they are now “co-chief visionary officers.” Clif Bar grew from a niche favorite among cyclists and climbers to a household brand sold at mainstream retail outlets in 14 countries. The pair shares an 80% stake in the company, while employees own the rest. They also launched a winery and tasting room in Napa and White Road Investments, a venture firm backing businesses that value sustainability and community involvement. Crawford is also president of the Clif Bar Family Foundation and strategic advisor to LUNAFEST, a traveling short film festival that benefits nonprofits. A native of Canada, she started out as sales manager at a small bakery Erickson owned in the 1980s. She also spent 7 years as a dancer and choreographer and worked in national parks for several summers.